The Management Business Plan Project will provide the intern an opportunity to develop a business plan aimed at the implementation of a retail theme day. The business plan will allow for exploration of the company, services provided, market analysis, marketing strategy, financial plan, and resources required for successful implementation.
Abstract
The business plan project provided the intern with the experience to take an idea and turn it into a promotional event at Franciscan St. Margaret Health hospital’s café. ARAMARK has been in a managed fee contract with the hospital for over forty years. The primary customers of The Café are female nurse employees between the ages of thirty-five to fifty-nine. According to a survey from 2010, the customers would like to see healthier food options and more original choices. Since 2010, The Café has changed recipes and ingredients for healthier options. ‘Taste of Chicago’ was created by the intern to focus on the customer needs of different options. The intern and staff came up with four main entrees for The Café to make this day successful.
To analyze the success of the promotional event, three objectives were developed and compared to the results of the theme day. All of the objectives were established by comparing the past for Monday averages. Objective one focused on increasing sales by 8%. The sales increased 19.9%, which is 11.9% over the objective goal. The second objective was to increase the number of customers by 5%. The customer count increased 9.1%, so it exceeded the objective 4.1%. The last objective intended for the display item to sell 10% more. The display sold 48.8% more than average and surpassed the objective by 38.8%. Overall, this theme day idea was a success.
Supporting Documents
Management Business Plan Written Report
Business Plan PowerPoint Presentation
Promotional Flyer
Competencies Met
DI 3.6: Coordinate procurement, production, distribution, and service of goods and services
DI 4.9: Obtain and analyze financial data to assess budget controls and maximize fiscal outcomes
DI 4.10: Develop a business plan for a product, program, or service including development of a budget, staffing needs, facility requirements, equipment, and supplies
